Twitter Bootcamp Lesson 1: Why Twitter?
Posted by DonorDreams
Good morning everyone! This week I am privileged to be attending Boys & Girls Clubs of America’s Midwest Leadership Conference in Milwaukee, WI. With all hustle and bustle associated with attending a conference, I decided to find a “guest blogger” to take over for me this week. It wasn’t a difficult search. As a subscriber to the Nonprofit Nate blog on WordPress, I have become a huge fan of Nathan Hand and was thrilled when he agreed to step in for me. The cherry on top of this sundae is that Nate agreed to post all week on the subject of Twitter and how non-profit organizations can/should use that social media network. So, the following is a little bit more about Nathan and today’s post. Enjoy . . . and I’ll see you next week. Here is to your health! ~Erik Anderson, The Healthy Non-Profit LLC
Nathan Hand is an AmeriCorps alumnus, holds an Executive Certificate in Nonprofit Management from Georgetown University, a Masters in Philanthropic Studies from Indiana University and a Bachelor of Arts degree from DePauw University. Nathan is Vice President of Development at School on Wheels, an organization helping homeless children in Indianapolis. He writes at www.nonprofitnate.com sharing thoughts for nonprofiteers and helping visitors navigate the world of giving. For more, follow Nathan on Twitter, Facebook and subscribe to his blog!
Twitter Bootcamp Lesson 1: Why Twitter?
If I have to explain the importance of Twitter one more time I’m going to vomit in my mouth and swallow it, fighting through the sore throat it creates. Just kidding. I love it. I love it so much I thought I’d share the first in a five-part series this week. Designed to help you understand it, sign up correctly and do it right – come back each day, subscribe via RSS or get posts via email (see right). Already tweeting? Convert your friends or add something to the conversation…smartypants.
Understanding the concept
Before you dive in and sign up, it’s important to frame your understanding of Twitter. My favorite analogy is a global cocktail party. Imagine a giant room full of all sorts of people, from all sorts of places, conversing about all sorts of topics…without the house wine or mini quiches. The room’s at a constant buzz. People are bouncing from table to table, some are laughing, some are in serious conversation, some are teaching things, some are looking for business, some are bragging about themselves and some are quietly taking it all in. Oh, and it’s happening 24/7. The only difference is that it’s online. Twitter is bazillions of short messages being fired off from all around the planet at all hours of the day.
Just like a normal cocktail party – the truth is you probably don’t give two naked squirrels about most of what’s being said. The trick to finding value in Twitter is cutting through the bazillions of messages and finding the few that you actually care about. The beautiful thing is that there are super-easy tools that help you do that – I’ll get there soon, bear with me.
A megaphone back-flip
Why is Twitter important? Besides being able to share/hear/learn from people in a crazy-awesome quiche-free environment, it changes the global communication dynamic. What do I mean? In traditional marketing 30 years ago, a company put up a billboard or created a commercial to craft the message it wants people to hear and think about a product (think Mad Men). It was large, mega-phonal, one-way communication. If United airlines lost your luggage, you’d complain to your friends and family and just maybe a couple of them wouldn’t book United the next time they flew. The reality? United did not care. (que tear and sniffle) They didn’t have to. They had millions of other customers and loosing one or two to your vengeful word of mouth rampage didn’t matter to them…at all. They’d produce a commercial or put up a billboard and quickly replace you with new customers spending new dollars.
With Twitter (as with Facebook, YouTube, social media, etc.) the dynamic has changed. Individuals can see/measure the power of their network and amplify their message. Most importantly, they can have as much or MORE influence and power than a company or brand using traditional marketing. See the infamous “United breaks guitars” video and case study.
What Twitter is not
Twitter is not a bad word. It’s not a waste of time. It’s not only for young-ens. It’s not the cool kids’ table. It’s not only for athletes, Ashton Kutcher or Ryan Secrest. It’s not too confusing or too much trouble. It doesn’t take away from your priorities and it’s not hard. At the same time, just like sushi or rollerblading, Twitter’s not for everyone. At the end of this series, if it’s not for you – that’s ok. I just ask that you give it your best. I think you’ll like it.
Ready for Twitter 102-105? Come back each day, subscribe via RSS or get posts via email (click here to visit Nonprofit Nate and sign-up ). Tweetcha later.
About DonorDreamsErik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.
Posted on October 3, 2011, in Fundraising, resource development and tagged donor, ePhilanthropy, fundraising, nonprofit, philanthropy, resource development, social media, Twitter, volunteers. Bookmark the permalink. 1 Comment.