To change or not to change your annual campaign! That is the question.
Every Friday is “Organization Development (O.D.) Fridays” here at DonorDreams blog. Last week my post was titled “Would you please solve the REAL problem? Structure Drives Behavior!” It was based on John Greco’s post on how structure drives behavior, and I applied it to non-profit organization’s annual campaigns and their use of donor database contact reports.
In last Friday’s post, I offered a few suggestions on how your agency might change its annual campaign “structure” to encourage fundraising volunteers to change their behavior when it comes to completing contact reports. (Please circle back to last Friday’s post to read a few of those suggestions)
Well, later that evening John Greco circled back to my blog post and offered the following suggestion using the comment box:
“What if we used the natural motivations of a volunteer to apply some pressure to comply … How about: for a volunteer to get the next donor name and contact information, they must return the contact form … To make this work even better, some visibility to what’s in the queue would maybe create the urgency to complete the contact form to get to the next donor?”
As I try to do with all comments to this blog, I responded quickly; however John’s suggestion has haunted me for the last week. While it seems perfectly logical, I am unable to stop going back and forth in my head as to whether or not this would work. My head says “YES” and my gut says “maybe“.
So, I’m done over-thinking this topic, and I’ve decided to try something different today with the DonorDreams blog. I’m not going to pontificate about this subject and give you the pros and cons. Instead, I am simply sharing John’s suggestion and asking you to think it through and weigh-in with your thoughts. I always say that “we can all learn from each other,” but let’s actually try to put this mantra into practice today.
Would you attempt this approach with your annual campaign this year? Why? Why not?
There are no right or wrong answers! There are only those of us who are willing or unwilling to share their thoughts.
OK . . . it is your turn. Please scroll down and invest the next 60 seconds of your life in responding via the comment box. Come on . . . please?
Here’s to your health! (See you tomorrow for a new “Organizational Development Friday” post)
Founder & President, The Healthy Non-Profit LLC
Posted on March 29, 2012, in Fundraising, nonprofit, organizational development, resource development and tagged annual campaign, fundraising, nonprofit, organizational development, philanthropy, resource development, volunteers. Bookmark the permalink. 9 Comments.