Lights. Camera. Action! Are you watching this stuff?

lights camera actionLast year I wrote a post titled “FREE fundraising movies every Monday morning? Sign me up!“. It was all about Chris Davenport and 501 Videos. I talked about some of the services provided to non-profit organizations by this company, but I focused mainly on the free videos that come out every Monday morning on a variety of fundraising topics.

Of course, I’m a subscriber to the “Monday Movies for Development Directors” service. Why? First, it is FREE. Duh! Second, I love listening to fundraising professionals and donors talk about philanthropy. I find it uplifting and a great way to start my week. Finally, each video is only approximately five minutes in length. Anything more would be too much of a time commitment on a busy Monday morning.

Have you been watching lately?

I ask because there was some amazing content published by 501 Videos in the last few months. Today, I will focus on two videos that I believe have the power to transform your fundraising program if you let them.

Looking at Donors as Partners

penelope burkEpisode #228 . . . this video is simply a testimonial from Sara Morris, who is the CEO of Alliance for Education. The content is focused on donor-centered fundraising.

I think this video grabbed my attention because donor-centered fundraising is one of those BUZZ words that has been circulating in fundraising circles for years. God knows that I’ve been worshiping at Penelope Burk’s alter for a good long time and blogging about it, too. (Penelope is pictured here. Click it to see her blog.)

Talk is talk, and it can be cheap. What I love about this video is that Sara tells us what she and her agency actually did to shift FROM transactional fundraising TO donor-center fundraising.

Testimonials are powerful. I was transfixed to my computer monitor.

Click here to watch that video.

While you’re there, I suggest you subscribe to 501 Video’s free Monday morning video service if you already haven’t done so. Also, please scroll down and take a minute to share your thoughts and reactions in the comment box below.

Emotional Triggers and how to use them

the written wordEpisode #239 . . . Tom Ahern. Do I need to say anything more? OMG! It is Tom Ahern, who I consider one of the rock stars of the written word.

I personally subscribe to Tom’s eNewsletter. As many of you know, I used to run a small town weekly newspaper in a different life. I didn’t win any Pulitzer prizes, but I did receive some awards from the Illinois Press Association. So, listening to Tom talk about how to use the written word to speak to a donor’s soul was a real treat for me. In fact, it was so inspiring that I ran out and bought Tom’s DVD titled “How do you create a compelling Case for Support?

In this Monday morning video, Tom masterfully speaks to the idea of emotional triggers. This is where the art of writing and the science of psychology meet, and I find it fascinating.

Click here to watch that video.

As I said in the previous section, I suggest you subscribe to 501 Video’s free Monday morning video service if you already haven’t done so. Also, please scroll down and take a minute to share your thoughts and reactions about what Tom Ahern has to say about donor communications in the comment box below.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC!/eanderson847

About DonorDreams

Erik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.

Posted on June 26, 2013, in Donor-centered fundraising, Fundraising, nonprofit, resource development and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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