The case for developing your agency’s Gift Acceptance Policies
Posted by DonorDreams
With whom is your non-profit in bed?
By Dani Robbins
Re-published with permission from nonprofit evolution blog
Politics — and non-profit fundraising — make strange bed fellows. Most non-profits look for donosr and sponsors. At some point, there will be a conflict between the mission of the non-profit and the reputation (earned or unfair) of the potential sponsor. Some donors and sponsors will be better for your mission than others. A Gift Acceptance Policy can help you determine what’s best for your organization.
When I used to run local Boys & Girls Clubs, the national organization — Boys & Girls Clubs of America (BGCA) — held a workshop encouraging board members and executive staff to talk through potential gift acceptance liabilities. The scenario they offered was this:
“A local restaurant, known for well endowed waitresses in skimpy uniforms, who’s owner is the friend of a Board member, wants to donate $10,000 and conduct a public media blitz connecting the two organizations.”
Of course, my brain immediately went to the possibility of a billboard with two scantily clad waitresses in low cut very tight Boy & Girls Clubs tee-shirts. (Note: Boys & Girls Clubs, among many other amazing and life changing programs, have self esteem programs for young women as well as a similar program for boys teaching them what it means to be a man.)
BGCA offered the question “Do you accept the gift?”
The two Board members with whom I attended immediately said, “Yes!” My reply was “Over my dead body!”
BGCA encourages its local Club leadership to talk about such things, and Clubs across the country are better for it. Since I opened my consulting firm, I have found that this to be the exception, not the rule.
The Susan G. Komen Foundation, in addition to the incredibly negative press it received in 2012 for its decision to defund and then re-fund Planned Parenthood, was also cited on NPR.org for its “2010 ‘Buckets for the Cure’ campaign with Kentucky Fried Chicken. Some studies have linked fatty foods to a higher risk of cancer.”
According to the documentary philanthropy.com, the World Wildlife Fund (WWF) got in trouble with some of its supporters for accepting a large gift from Coca Cola. At the time, Coke was accused of sucking up (literally) the limited drinking water supply from the very poor in India to support a local bottling plant. Some WWF supporters claimed that Coke was only supporting the WWF to buy its way back into love.
Is there a similar PR problem in your non-profit’s future? Does your organization have a gift acceptance policy?
Polices, like plans, allow you to frame and respond to the question at hand. Do you know — and like — with whom your non-profit is in bed? Could you defend it publically? As Komen, the World Wildlife Fund and others have learned, the day might come when you have to.
About DonorDreamsErik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.
Posted on January 15, 2014, in Fundraising, nonprofit, resource development and tagged cause marketing, cause related marketing, fundraising, gift acceptance policies, nonprofit, philanthropy, resource development, stewardship. Bookmark the permalink. Leave a comment.
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