A quick recap of our Social Media Bible posts
Posted by DonorDreams
It is halftime for our “Social Media Bible” blog series
By Rose Reinert
Just over three months ago, I was excited to join the DonorDreams community as a guest blogger. For those that have seen the movie Julia & Julia, Julie Powell takes on the challenge of cooking every recipe in Julia Child’s first cookbook and blogs about it. In the spirit of that movie, I agreed to take on the challenge of reading “The Social Media Bible: Tactics, Tools & Strategies for Business Success,” by Lon Safko and blog about the things that I find.
As we hit the half way point of the book, I thought I would take this time to revisit our journey.
In the first chapter, we began with very fundamental questions about how often an organization should post to social media and proposed a paradigm shift in regards to how we think about marketing through social media.
It was in the second chapter that I uncovered focuses on the bittersweet fact that social media is a two-way street of communication. Despite how terrifying that is, there are opportunities to learn more about how to better engage donors, volunteers and supporters.
The third chapter tackles utilizing e-news, and proposed the biggest question of how to avoid the trash can before even getting your message across. Ultimately, the message focuses on ensuring that your content grabs and engages your reader.
Chapter four dives into websites, and how they can either draw people in or turn them off. Taking a look at how user-friendly, and mobile friendly, your website is can greatly impact how you share your mission and message.
Internet forums are highlighted in Chapter 5, and we looked at how to engage donors through these forums. Also, we discovered that there are several forums currently that could offer benefit.
This next chapter looked at blogging, and we considered the potential benefits of writing a blog. We also looked at the potential for reading various blogs that could build professional development.
Here we unwrapped the tool — Wiki. This was a difficult read for me as I tried to wrap my head around what Wiki was and how it could benefit non-profits. I did find some great ways, however to utilize wiki!
Chapter eight highlighted the impact of utilizing pictures! There is no doubt that pictures can share so much more than words many times, and beyond this, we highlighted statistics that indeed supported utilizing pictures in posts to catch your donor, volunteer or prospects’ eye.
Coming next week we will continue to explore diverse ways to engage donors, volunteers and potential supporters. Here are a few additional articles from previous weeks that I didn’t summarize in today’s post. Enjoy!
- Is your non-profit using podcasts to engage others?
- Online videos offer endless opportunities to non-profits
- Your agency can use Twitter to engage donors and supporters
- Engaging others with webinars and online radio
- Social media sometimes means engaging in difficult discussions
- What is your non-profit agency doing in virtual environments like Second Life?
About DonorDreamsErik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.
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