Donor loyalty bibliography


dogThose of you who regularly follow this blog know that every post in May 2014 was dedicated to the idea of how non-profit organizations build loyalty among various stakeholder groups (e.g. donors, board members, staff, volunteers, clients, etc). All of those posts culminated yesterday when DonorDreams blog hosted this month’s Nonprofit Blog Carnival. The theme for the carnival was “Letting the Nonprofit Sector Go to the Dogs.”

This morning I realized that the month of May isn’t over yet and found myself faced with the following decisions while plodding away on the treadmill:

  1. Skip today’s post and let readers continue feasting on a ton of content left over from yesterday’s Nonprofit Blog Carnival
  2. Write one more post on loyalty
  3. Pretend that it is June and push forward with new topics

While it was tempting to skip a day, I ultimately decided to stay the course with one more post about building loyalty.

Instead of pontificating on the subject, it dawned on me that in all of my reading on the subject of loyalty there are always beefy bibliography sections and references. So, I decided to toss a bone to those of you who are thirsty for more reading on this subject by publishing some of the more interesting written and online references and tools (in a few cases the reources are books and the link points you to amazon.com).

dog2Enjoy the reading!

Have you read something recently on the subject of building loyalty hat your fellow non-profit peers might benefit from reading? If so, please use the comment box below to share that resource and point us in the right direction.

I hope you’ve enjoyed this month’s focus on building loyalty including the big build up to the May 2014 Nonprofit Blog Carnival.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
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About DonorDreams

Erik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.

Posted on May 29, 2014, in Donor-centered fundraising, Fundraising, nonprofit, resource development and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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