Why people do and don’t donate to your non-profit agency
There has been lots written throughout the years about the psychology of philanthropy. Most of the stuff I’ve read has been right on target with regards to why people open their wallets/purses and give money to a non-profit organization. I’ve been asked to revise a whitepaper titled “Why People Do and Don’t Give Money” for a national organization’s online fundraising toolbox to which their local affiliates have access. So, I thought I’d ask you and the rest of the DonorDreams blog community for a little help this morning. Would you please be so kind and give me one minute (or less) of your time at the end of this post?
The fundraising whitepaper starts off with this simple opening paragraph that frames the rest of the document:
“Knowing what motivates donors to make a philanthropic gift helps you determine where your prospect falls in this spectrum. Once you understand where they are coming from, you can plan your solicitation strategy accordingly.”
The following are just a few of the 17 bullet points listed, explaining the motivations of some donors:
- They have a need to be philanthropic, to do good
- They like your organization’s mission and believe in your cause
- They like making a difference
- They like and have respect for the solicitor
- They are asked to give!
Then there is a list of another 11 bullet points listing reasons people don’t make donations. Here are three of the reasons provided:
- They are pressured in any way
- They are promised any kind of favor in return or there are strings attached to their gift
- They do not have the money at the moment
Here is where I’m asking you to please take a minute out of your busy day and help me with this small project. Please scroll down and answer the following two questions in the comment box below:
- Please share one reason you suspect people donate to your agency. (e.g. something that motivates the donor to contribute)
- Please share one reason you suspect donors won’t give to your agency. (e.g. a strategy you don’t use because you know it doesn’t work)
I will take your responses and weave it into a beautiful resource development tool for countless other fundraising professionals to use.
Why should you do this?
Simply stated, this is your opportunity to pay something forward today. Many of us have been the recipients of awesome coaching and mentoring from other professionals along our career paths. I believe those “debts of gratitude” should be repaid joyfully every time the opportunity presents itself. 🙂
Here’s to your health!
Founder & President, The Healthy Non-Profit LLC