What “peepholes” exist for donors to see your non-profit organization?
Posted by DonorDreams
For the remainder of 2015 on the first Thursday of each month, I plan on featuring a fundraising video snippet from Henry Freeman. Why? Because I’ve come to see Henry as one of our country’s more talented and accomplished fundraising professionals. I just love his teachable point of view on most resource development topics. In this first installment of “Hangin’ with Henry,” he talks about how donors see your non-profit organization and how they extrapolate many things from those periodic “peephole” views.
I’ve embedded a YouTube video of Henry talking about “Small Windows into Life: How We Experience the World Around Us.” Before clicking through to view the video, you may want to download the discussion guide first. It will save you time from taking notes and includes thought-provoking questions to help you make this video experience more actionable for your organization.
(Note: If your email subscription doesn’t show the embedded video clip, please click the aforementioned hyperlink.)
So, what did you think? What views of your organization are you providing your donors through those “peepholes“? What can you do to improve what they are seeing? What role will technology and social media play in creating “peepholes“? What old-school, non-tech “peepholes” are you using to introduce donors to the “real you“? Please scroll down and share your thoughts and experiences in the comment box below. We can all learn from each other!
If you want to purchase a complete set of videos or other fundraising resources from Henry Freeman, you can do so by visiting the online store at H. Freeman Associates LLC. You can also sign-up for quarterly emails with a FREE online video and discussion guide by clicking here.
Here’s to your health!
Founder & President, The Healthy Non-Profit LLC
About DonorDreamsErik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.
Posted on February 5, 2015, in Fundraising, nonprofit, resource development and tagged fundraising, Henry Freeman, nonprofit, philanthropy, prospect cultivation, resource development, social media, stewardship, transparency. Bookmark the permalink. Leave a comment.