A sample donor-centered communication


The non-profit community has heard lots about the merits of becoming more donor-centered over the last decade or so. This philosophy permeates everything in our resource development community including:

  • How we cultivate prospects
  • How we solicit prospects and donors
  • It especially speaks to the importance of stewardship and non-profit communications

While there is lots of talk-talk-talk on this subject, it is confounding to me that there are so few samples readily available. For example, I had a client ask me a year ago if I could find samples of “donor-centered gift acknowledgement letters“. After Googling for what seemed like hours and calling in all sorts of favors, I finally found one or two good examples.

So, last week I almost fell out of my chair when I received an email from a non-profit organization (e.g. I’m a periodic golf-a-thon or an endowment match donor) asking me WHAT and WHEN I want to receive from them. At its core, it might be one of the most donor-centered things ever sent me me by an organization.

Here is a copy of that email:

BGCB email sample

When I clicked the link, here is what that survey looked like:

BGCB email survey

All of this got me thinking . . . is your organization “donor-centered“? If so, how is it donor-centered? Do you have any samples that you’d like to share? If so, please email those samples to me and I’ll be happy to share them.  🙂

We don’t need to all re-create the wheel. Sharing is caring.  🙂

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

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About DonorDreams

Erik got his start working in the non-profit field immediately upon graduation with his masters degree in 1994. His non-profit management and fundraising experience numbers nearly 20 years. His teachable point of view around resource development is influenced by the work of Penelope Burk and those professionals subscribing to a "donor centered" paradigm. Donors have dreams and it is our responsibility to be dream-makers because donors are not ATMs.

Posted on June 9, 2015, in Donor-centered fundraising, Fundraising, nonprofit, philanthropy, resource development and tagged , , , , , . Bookmark the permalink. 2 Comments.

  1. Days after posting this blog, Gail Perry publishes an awesome piece titled “#1 Tip to Create a Donor-Centered Appeal Letter”. It is awesome, just like all of her stuff is. Here is that link: http://www.gailperry.com/2015/06/1-tip-to-create-a-donor-centered-appeal-letter/?inf_contact_key=d89bb71555cbb2fede995aecc5c625fc676ec405ef2da6b4ce7cc69fb26117c3

  1. Pingback: Is Your Organization Donor-Centered? Find Out by Taking This Quiz | Ann Green's Nonprofit Blog

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