I’ve been blogging regularly since May 2011, which makes DonorDreams blog three years old next month. As with everything in life, there have been ups and there have been downs with things such as readership, content, and tech issues. I’m sure those of you who know me well, won’t be surprised to read that I tend to obsess over questions such as:
- Is the post is too long or too short? Will people read it?
- Is the headline going to capture readers’ attention and result in a click-through?
- Is the email subject line going to result in a higher open rate?
- Is the tweet too long or too short? Will it result in a RT?
- Are my sentences too long? What about my paragraphs?
I know some of you are rolling your eyes and chalking these questions up to my obsessive personality. While this reaction is well deserved, the reality is that there is a science to how you compose your non-profit organization’s emails, tweets, blog posts, etc. And since you’re not emailing, tweeting and blogging just for the heck of it, I think it is important to understand the science behind these things, especially if you want people to read your stuff.
Last week, an old friend of mine from high school poked me on Facebook and posted an article from Kevan Lee at the Buffer blog. He does an awesome job of untangling the facts and figures while sharing some really great charts and graphs on this subject.
If you want your donors to read your Facebook posts, tweets, website and blog content, then this link is worth the click. Kevan even developed a wonderful little infographic to help you remember and use the content in his post. I’ve included it in this post for your review.
When it comes to evaluation strategies for DonorDreams blog, I have not been very fancy because I don’t have any money budgeted for those types of activities. The blog is just a labor of love. So, when I’ve wanted to know something (e.g. whether or not the theme formatting of the blog is attractive, etc), I’ve simply asked readers and friends for feedback. How did I do this? I went on Facebook and Twitter and asked.
Does your agency evaluate and play with content, length of content, and promotion strategies? If so, what have you found? What measurement strategies did you use? What did you do with what you learned? Please share your thoughts and experiences in the comment box below. We can all learn from each other!
Here’s to your health!
Founder & President, The Healthy Non-Profit LLC
Happy Monday, DonorDreams Readers! Today we going to take a look at the second half of the Top Ten Mondays with Marissa posts as 2012 draws to a close. As we look back I will try to update you on the popular topics of the year.
#5 Choosing the Right Donor Database is like Buying a Car
The donor database is the heart of any development team. In this post I go through the process it takes to figure out the right database for the job. Since I wrote this post, the writers at idealware.org wrote an interesting article on the Ten Common Mistakes in Selecting a Donor Datebase which might also help your make your decision.
#4 How Can SOPA/PIPA Affect Nonprofits?
At the start of the year, two pieces of legislation threatened to change the internet as we know it. Both SOPA and PIPA would have limited an organizations visibility in search results as well as limit your ability to collect donations online if you were accused of infringing on copyrights.
Well, thankfully, these two bills did not pass and were never made into law. However censorship on the internet is still hot topic of conversation. Nonprofits need to be aware of what is going on when it comes to changes to the internet because it is such a helpful tool for getting much of your work done. Places you can stay up to date on the latest include: Ars Technica, This Week in Tech, and All Things Digital. Checking in on these sites from time to time can only help you know what’s next around the corner. And of course, we will update you here on DonorDreams if there are any big changes in the tech world.
#3 Can Your Nonprofit Raise $1,000,000 in 24 Hours Using a Crowdfunding Site?
In mid-February, a site named Kickstarter made waves when a video game developer raised over a million dollars in 24 short hours. This got me thinking about how nonprofits could do the same. I highlighted two microdonation sites, FirstGiving and Helpers Unite that provide a way for nonprofits to collect funds for specific projects.
Just this past month, Giving Tuesday started as a movement on the Tuesday after Thanksgiving to turn the nations attention to charitable giving instead of Christmas Shopping. With movements like this, along with the growth of Kickstarter, I can only see microdonations taking off in a big way. This is something to keep in mind when deciding your strategies for 2013.
#2 Some Insights on Facebook Pages Insights
Facebook has had a lot of changes throughout 2012. The timeline was introduced and Facebook Pages took off. Along with Pages, Facebook also allowed page owners to look behind the scenes to see what posts were the most popular with their followers by using a tool they call Facebook Insights. In my post I go through and explain how to read them and what to do with the information you gain from them.
Not much has changed with Facebook Insights itself, but the numbers reflected in Insights might look a bit different than they did at the start of the year. Recently, Facebook made changes to how posts show up in a viewer’s News Feed. This directly affects the success of a status update or photo posted by your organization. (I wrote about those changes here.) Facebook is going to continue to change so staying on top of those changes in 2013 is important to ensure your nonprofit is as visible as possible.
#1 It’s Hip to be Square: Accepting Donations From Your Phone
I’m not surprised that this is the most popular Mondays with Marissa post of 2012. Accepting donations on your phone can come in handy – even the Obama campaign used Square on the campaign trail. This post outlines the pros and cons of using Square to accept donations.
Since writing this post Square has expanded its services to now include gift card management on phones. Also, PayPal came out with a competiative service that links to a users PayPal account. Google Wallet also has started to be seen in some places to take payments using a person’s phone instead of a credit card. I can only imagine that the way we pay for things will continue to change which will only change how nonprofits can collect money. For the time being, I still think that Square is a great option for many nonprofits.
Well everyone, that wraps it up. I still have a few more posts to write in 2012, but let me just say how much I have enjoyed covering stories in social media and technology for nonprofits. If you have any updates or comments on the topics listed above please leave a comment, I’d love to hear from you!